We have been given our first project of the year. The brief is to create a piece of animation/moving image/motion graphics which enhances the brand Aquapax. The video will be accessed through a QR code on the packaging of the bottle.
This is a really exciting brief as it allows us to create a really high quality piece of design. Another exciting part of the brief is that there is the potential for someones design to be linked on the bottle through a QR code.
The creator of Aquapax Neil Tomlinson came in on wednesday to talk to us about the brief and his product. Here are some of the key points I picked up from this
- It is an Ecolux brand, a combination of environmental and luxury.
- The water is very high quality
- It is a friendly brand
- Has high profile clients
- Conscious of its carbon footprint
- The Client likes clean design
- it should not be try and greenwash people
- Brand dose not manipulate
- There is a strong personal story behind the brand
- Packaging has a strong design
- Its an existing luxury brand in France
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I've just started a new course BA Digital Media Design Top up which lets me turn my FDA which I got last year into a full BA.
As part of this course I need to have a new blog, so here it is. Expect to find analysis on design, art and digital media as well as works in progress and final pieces of the projects I do this year.