I'm going to do the same thing I did with the Spotify video for the Windows Phone one found here. This one is an interview with Phil Cross and Will Coleman.
- Students are the target audience
- sell the product
- multiple platforms functionality is expected
- "companion" experiences
- multiple screen/platform concept that runs across any windows products
- Xbox companion app
- already existing features that they want to show off
- they would really like something doing
- UX
- unified experiences between platforms
- how do you tell a Story
- want something creative
- Wonder and new ideas
- practical or artistic
- really forward thinking idea
- tech backbone
- user journey
- coherence between screens
- how do you transitions
- different options
- tailored experience
- Fun
- ubelly.com is suggested for inspiration
- windows phone framework is metro
- channel 9 kinect sdk video inspiration
- High quality finish
- should be achievable
- they want the concept to be able to come a reality
- Its should not be a specific thing but a process?
They are really looking for a result which heavily considers user experience. This makes me think that is you take a general issue or experience then apply multiple screens to it you would be able to apply consider. I also think interface and interaction design will be really important considerations in this brief.
It looks as though they want a collaboration between creatives and developers so that the idea is grounded in reality. So while they way that you can create a future idea I don't think they are looking for something which is a long way off of becoming a reality.
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