Project 4: D&AD Brief

by samscaife on Saturday 28 January 2012


We've been set the brief for our next project and we are going to enter the 2012 D&AD student competition. The brief states:

This module aims to give students experience of working to an industry set brief of their choice. Students must make appropriate selections, both in their choice of brief and in their response to that brief, and  then complete the work submitting what is required on the brief.

This brief has the module title "Professional Practice" and we will be having lecture by industry professionals about working in the digital industry, we will also have lecture on copyright, contracts and portfolio development. I will blog about these so you will be able to follow what I have learn't and been inspired by.



Here is a little background on the D&AD from the brief:




The Design and Art Directive (D&AD), is a registered educational charity that aims to represent 'the global creative, design and advertising communities', by encouraging growth and development in these areas. It has been running since 1962 and is recognized that world over in terms of its activities and affiliations. Part of these activities includes an annual student competition, which has become the industry benchmark for identifying excellence within the next generation of design talent. The purpose of the D&AD Global Student Awards is to highlight the best emerging talent within design, advertising and communications courses around the world and promote it to the creative industries globally. Appearing in the D&AD Student Annual or winning a D&AD Student Yellow Pencil is widely regarded as one of the best ways to kick-start your career withing the creative industries.

There are 23 brief to choose from in this competition covering a wide area of subjects, however we have been advised to choose one from a special selected list which we have skills in. The briefs in this list are:


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