I mentioned a few posts back that my tutor had sen me a link to an article about being successful on Facebook as a business. So I'm going to read though the article and see what points I can pick up from it.
The article splits the process of being on Facebook into three stages these are; Start the conversation, Expand your fan base, and Analyse and optimise.
Start the conversation
- engage your fans
- understand the unique voice of the brand
- understand your customers interests
- have goals for what you want to achieve on Facebook e.g. do you want to increase online sales or shop footfall
- devise a best practice posting plan for post frequency and content based on your customers
- maintain your Facebook page regularly
- keep your content personal
- share news and exclusive content
- create fun, engaging conversations with clear calls-to-action
- reward fans
- address negative feedback honestly and openly
- have a regular schedule and rhythm for posting
- build outwards from your existing contacts
- have Facebook calls to action in your existing locations
Expand your fan base
- have a bespoke landing page to encourage likes
- collaborate with other brands and local organisations
- tag people you are talking about in your posts
- use the social plug-ins on your website
- encourage and reward physical check-ins
- use Facebook Ads and Sponsored Stories
Analyse and Optimise
this section just says that you should use Facebook insight to analyse how users are using your Facebook page and which services work.
I have put the points which I think are most Important to my brief in Italic.
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